Operating a website, doing on-page and off-page optimization and analyzing visitors are not everything that webmasters as well as online marketers should do. You have to know the way your site ranks in different search engines similar to Google, Bing and Yahoo. As a matter of fact, this is applicable on every keyword that you are using. Knowing the search engine results page or SERP position is extremely important. This will be giving you thorough understanding of traffic volume, fluctuations in income or other parameters that might associated to search engine rankings.
Generally speaking, you could track some keywords on your own and all you need to do is to enter that particular phrase in your browser and check the position of your target page. On the other hand, manual approach lacks of the essential steps. It is not enough to check the ranking and it is almost mandatory to record positions and other relevant details. At the same time, history of the positions can help you in figuring out what are the changes you have made to your site that have brought changes to its ranking. Obviously, it’s natural to deal with fluctuations in the position, new websites come every day, search engine algorithms are changing and many other factors that are contributing to the current position of your page in SERPs.
The best way that can be done in tracking your ranking is through the use of software in which there are various tools that you could choose nowadays. With these software programs, it carry features that can track not only the position but also, the PageRank and number of backlinks. You just have to trigger updates periodically and other relevant data that can be collected and stored to the database. You can have the latest data and display graphs too at any given time which will show you your progress.
But the question that people have is, how to use rank tracker? It’s possible to keep track of the progress of every target keyword whether you believe it or not. You can monitor as well the impact of every change in the page content or in external links if you’re doing SEO. Don’t expect to see the results immediately but in time, you’ll notice the difference.
Say for example that your ranking drops, then this can indicate that you’ve made a mistake. You must not be mixing initial ranking fluctuations that are common for new sites with the ranking changes of old and established websites. Still at the end of the day, rank tracker is one of those tools in trade that you should not disregard when doing online marketing.